2023
Crypto Education Platform
Optimizing User Experience & Conversion for a Leading Crypto Education Platform
Project overview
This is a well-established platform offering comprehensive educational content on cryptocurrency and trading strategies. With an ever-growing audience of crypto-curious users and enthusiasts, the platform’s challenge was to balance high-quality evergreen content with effective user engagement and conversion strategies.
My contribution
As part of the UX optimization team, I focused on identifying key business goals and improving conversion rates across the platform. My responsibilities included:
Collaborating in defining key user goals and business objectives
Conducting user research to identify pain points and opportunities, and analysing data
Creating and analysing A/B tests to evaluate UI decisions and content layout variations
Monitoring conversion funnels, engagement metrics, and bounce rates using analytics tools
Ensuring data-driven design decisions led to tangible UX improvements while supporting business goals
Making recommendations for content structure, call-to-action placements, and mobile responsiveness
Providing design feedback and refinements for seamless cross-device performance
Images from A/B testing reports